Four common situations
Which of these sounds like you?
Years of content, no clear picture
You have a substantial archive across a blog, newsletter, and social channels, but no organized record of what exists or how any of it has performed. Start with the full Audit module before anything else.
Plenty of ideas, little gets finished
Drafts pile up, publishing feels inconsistent, and there is no clear plan for what comes next. Start with the Editorial System module, then loop back to audit older material once a rhythm is established.
Just getting started, want good habits early
You are early in publishing regularly and want a structure in place before a large backlog forms. Start with the Foundations overview, which introduces the audit habit before it becomes necessary.
Managing content strategy for client work
You've inherited someone else's content archive as part of client work and need a fast, structured way to assess it. Start with the Improve-or-Cut framework and adapt the pacing to the engagement.
Program format
How the course is structured
The course is organized into four modules, worked through in sequence over several weeks. Each module includes a short instructional walkthrough, a worksheet for applying it to your own content, and a set of prompts meant to be answered honestly rather than quickly.
Materials are self-paced, with periodic group calls where participants can bring specific questions about their own archive. There is no requirement to finish on a fixed schedule. Some people move through the full sequence in a few weeks; others spread it across a slower quarter alongside client deadlines.
What you leave with is a completed content inventory, a documented set of improve-or-cut decisions, and a written editorial system sized to your own capacity.
Frequently asked
Questions people ask before enrolling
How much content do I need to have already published?
There is no strict minimum, though the audit process is most useful with at least a few months of published material. Someone with very little history may get more from the Foundations path described above.
Do I need any special tools or software?
No. The course is built around a spreadsheet-based inventory and simple written documents. Anyone comfortable with a basic spreadsheet can follow along without learning new platforms.
Is this only for blog content, or does it cover other formats?
The framework applies across formats, including newsletters, social posts, case studies, and video descriptions. The principles for auditing and deciding what to keep remain the same regardless of format.
What if my content spans multiple client accounts?
The framework can be applied separately to each account's archive. Several participants managing multiple clients run a lighter version of the audit for each one, using the same core questions.
How long does it take to see the full picture of my archive?
This varies with the size of the archive. A smaller collection of fifty or so pieces might take a few focused sessions to inventory; a much larger archive will take longer. The course includes guidance on pacing this realistically.
Still not sure which path fits?
Send a short note about your current content situation and we can point you toward the right starting module.